As you design and prepare to market your product, consider some of the strategies we've reviewed in class. We've discussed jingles, celebrity endorsements, web-ads, popular music, shock-value, and some of the ways marketers manipulate their audiences. We've also considered whether advertising "green" products is honest or just window-dressing an otherwise traditional product.
For this blog, I want you to find and include an advertisement you really like, one that makes you want to buy the product (or one you really dislike that makes you never want to buy the product). Embed the ad (with a link or image) and evaluate it. Essentially, you are writing an extended TAP document for this ad. What is the THESIS (overall message)? What is the PURPOSE (to make you commit to a product, agency, venue, etc.)? And finally, what is the AUDIENCE (who is the target demographic for this ad)?
Have fun picking your ad!
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